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AUTHOR NAME

Lolita Carrico

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Lolita Carrico is a digital marketing pioneer who has helped businesses of all sizes achieve success.

Free Guide: How to Build Your Email List Quickly

Though email has been widely used for well over 25 years, it continues to remain one of the most powerful marketing tools in existence....

Copywriting 101: How to Write Marketing Copy that Connects with Customers

Copywriting is one of the most important parts of your brand strategy! The copy your business puts out embodies your brand’s personality. Whereas content is...

Content Marketing: How to Boost Your Business With Online Content

Now more than ever before, reaching potential customers has become easier. Thanks to search engines, social media, podcasts and digital video, your company can...

A 5-Minute Guide for Updating Your Public Relations Strategy

If you want your brand to make a positive impression, it’s important to ensure that your public relations strategy keeps up with the times....

Free Essential Workbook: Plan Your Complete Marketing Strategy for Success

While I have spent the last many years working with businesses of all sizes on their overall business strategy and how to effectively scale...

5 Lightbulb Moments That Inspired Leading Entrepreneurs

Have you ever heard of a “lightbulb moment” or "aha moment"? Lightbulb moments are the spark at heart of a new product idea, business, or...

December 2021 Content & Social Media Calendar: Prepare Your Social Media & Blog Posts

DOWNLOAD NOW Holiday season is upon us and before you know it, 2022 will be here!! Rather than plan your social media content at the...

How to Use Social Media Marketing to Grow Your Business

If you aren't incorporating social media marketing for your business, it's time to start. Facebook currently has over 2 billion daily active users. YouTube...

How to Start a Podcast to Market Your Business

32% of Americans listen to podcasts at least once a month, and that figure is growing rapidly. Podcast episodes are easy for people to...

November 2021 Content & Social Media Calendar: Prepare Your Social Media & Blog Posts

DOWNLOAD NOW Here's a content calendar for your blogs and social media for November 2021 to help you get planning! I know that creating content...

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