While I have spent the last many years working with businesses of all sizes on their overall business strategy and how to effectively scale for optimal success and personal fulfillment for the company founders, my roots are in marketing. Since the 1990s (I know, I’m dating myself!), I have worked with some of the world’s leading brands and innovative startups on their marketing strategy.
Not to toot my own horn, but I’ve been called a pioneer in digital marketing by leading media and have been featured on TV programs, magazines and have written articles on effective marketing for decades.
So, my firm belief is that a strong marketing strategy is at the core of any successful business. In my Ready for Launch Master Class, 75% of the content is focused on marketing because effective and strategic marketing is essential to growth. ESSENTIAL.
That’s why I’m offering my Essential Marketing Strategy Workbook – something I provide to clients and walk through with them – for free to readers. Why? Because my goal here is to help female entrepreneurs put their best (manicured) foot forward. This workbook will give you all the steps you need to define your unique value proposition, define your target audiences and the messages that will resonate with them to incite what we all desire – ACTION. SALES. LOYALTY. CONNECTION.
Marketing has evolved and the reason I love working with female entrepreneurs specifically is because we put our heart and passion into our brands. This needs to shine through like a bright light in our marketing efforts – it needs to be genuine, strong, impactful and tell your story.
This Marketing Strategy Workbook will get you started!