Emailing your customers is one of the fastest and most cost-effective forms of marketing available. According to WebEngage, businesses receive a $40 return on investment for every dollar spent on email marketing. The only other marketing choice that even comes close is generating SEO content, a $22.24 return on investment for every dollar spent. While getting a website visitor to turn over their precious email address can be a feat, there are strategies on how to build an email list that will become one of your most prized marketing assets.
So, if you haven’t started building email lists for your business – now it the time to get started to generate revenue and leads.
The Importance of a Healthy Email List
An email list is essentially a list of customers who are aware of your company, what your brand stands for, and have signed up for your newsletter or promotional messages – or have purchased from you in the past. When you build an email list that is robust with active email addresses, you have the greatest return on your investment. It is a best practice to employ an email service provider? – I’m a fan of Mailchimp which I use for my businesses and all of my clients – who can send out automated messages and monitor each signup’s effectiveness.
How to Build An Email List
Some businesses make the mistake of trying to purchase email lists- DO NOT DO THIS!. You will not get a return on your investment if you buy an email list because most of those addresses are strictly spam or established for the purpose of selling and will not generate leads for your business. The best way to build a quality email list is to assemble it organically; below are some ideas to apply to your business website to create your email list.
- Offer Discount Codes
When a potential customer lands on your website, you can entice them to give you their email address to send a discount code for their first purchase. When customers give you their email address, they trust you with their information; it is vital that you send them exactly what you promise, then you can add them to your email list.
- Create Value Added Items
Another way to persuade people to provide their email addresses is to give them something in return. Whether it is an e-book, a worksheet, a gift guide, or a PDF guide, having a digital item to send to the customer that is free of cost to the business and the customer will help generate returns on your website.
- Closing Popup
While no one likes the word popup, it could be beneficial to your business. It could help build your business’s email list by offering people the last chance to sign up for a newsletter or receive free shipping on an order.
- Consider a Giveaway
Everyone thinks that they can get something for nothing, so as a business, you can utilize this thought process by offering a giveaway. Companies advertise the giveaway on social media platforms such as Facebook or Instagram. Once they enter their email address for the giveaway, they could gain more entries by liking the business page, sharing the giveaway on their profiles, or sharing it across platforms. While there is some added cost of advertising on your chosen social media platform and offering the product, this has the potential of the biggest reward for building your email list.
