It’s no surprise that candle-making is a popular hobby. From the soothing scent to the relaxing process of creating something beautiful, there are plenty of reasons why people love this pastime. If you’re looking for an easy way to make money from home, then you might want to consider starting your own candle business! In this post, we’ll take a look at how you can get started and explore some ways that social media can help with exposure and sales.
The first step to starting a candle business is finding the right equipment. You’ll need wax, wicks, molds, dyes, and scents as well as containers for your finished product and stickers or tags with your branding! The next important thing is knowing what type of vessel or candle holder you’re going to be using, so you can pick up all the necessary supplies from one place rather than having multiple shops involved in your supply chain.
Once you have your supplies and product together, you’ll want to organize your launch plan. Download our free Business Launch Toolkit to get all the elements in place like pricing, marketing tactics, where you’ll be selling your candles and more. Once you have your initial candles for sale prepared and your launch plan in place, take photos of the candles to upload on your selling platform – like Etsy or Shopify – and write compelling descriptions for each variety.
Now, it’s time to spread the word!
That’s where social media comes in handy. Platforms like Instagram and TikTok can be great for reaching an audience. Plus, they provide an easy way to showcase your candles and even give potential customers a glimpse into the process behind their creation. This personal touch can go a long way in helping people connect with your brand and feel more inclined to make a purchase. So don’t be afraid to get creative with your posts and show off what makes your candle business unique!
When it comes to social media, it’s important to think about the kind of content that will resonate with your target audience. Try to keep your posts interesting and visually appealing, and think about ways to show off your candles in creative ways. For example, you could post photos of your products being used in different settings or highlight the unique scents of your candles. You could also give a behind-the-scenes look at how you make your candles or show off satisfied customers.
Whatever you decide to post, make sure it aligns with your branding and voice. This will help create a cohesive social media presence that helps people connect with your business.
We hope this guide has given you some ideas on how to get started with your own candle business at home. If you have any questions or need support in getting started, check out our Ready for Launch course which will teach you everything you need to know to launch successfully!
