Friday, April 19, 2024
HomeSEOHow to Improve your SEO in 2020

How to Improve your SEO in 2020

Date:

Related stories

Navigating the Financial Landscape: Budgeting and Funding for Female Entrepreneurs

Embarking on an entrepreneurial journey involves understanding your financial baseline, crafting a strategic budget, exploring various funding sources, and managing finances effectively. By categorizing expenses, utilizing budgeting tools, and separating personal and business finances, entrepreneurs can navigate the path toward sustainable growth and stability, ensuring long-term success. Regular financial reviews and strategic planning are essential for adapting to business evolution.

The Journey Begins: A Step-by-Step Guide to Launching Your First Business

Hello, beautiful souls! Today, we're embarking on an incredible...

Announcing Our New Course: Unlock Your TikTok Potential – Transform Your Passion into Profit

Launch your TikTok career with our expert-led course offering personalized coaching, a comprehensive 10-module curriculum, and exclusive community access. With a proven strategy for engaging content and monetization, this course is ideal for creators eager to make their mark. Enroll now at a special rate of $297 and transform your online presence.

Tools and Techniques for Effective Market Analysis

In the rapidly evolving business landscape, understanding your market...

Setting Achievable Business Goals for the New Year

As the New Year rolls in, it’s a time...

Google is the most used search engine across the globe. The internet is an extensive and vast space where small businesses could easily get lost – however, there is one way to ensure that Google can find your content and make it available to users so that you can generate leads to your business – as you likely know, it’s to make sure your website and content is search engine optimized (SEO). As you likely know or have heard, Google’s algorithm for ranking websites is ever-changing, so it’s important to stay on top of the latest changes so that you can ensure you rank well. In this post, we’ll cover SEO Tips for 2020.

Google Innovating in 2020 to Improve Your Search

Previously, it may have seemed easy to enhance your content towards SEO, merely adding keywords as many times as possible within a short article or webpage. In 2018, Google introduced Natural Language Processing (NLP), allowing Google to search with more everyday language. In 2019, Google rolled out Bidirectional Encoder Representations from Transformers (BERT); this is a lot of fancy words for what BERT accomplishes. The BERT program reads the keyword that you are looking for and the words before and after the keyword, determining how the keyword is being used.

In the past, you might have strung a bunch of keywords together to get close to something that you are searching for, then scan and weed out search results that aren?t what you want. Now, in 2020, BERT has only improved, and you can phrase a question in more everyday speech with search results that fit your needs better.

Tips for SEO with BERT

So what does that mean for SEO on your website? There are ways to improve your SEO with BERT in mind:

??????????? ??????????? Build a target market profile ? if you decide to blog or update your website?s content, it is best to have a specific customer persona in mind while you are writing. Know your customer?s personal information, such as age, gender, children, marital status, income, and education. When you have this information in mind, you can gear your content to your audience.

??????????? ??????????? Fast loading speeds ? Research has shown that if a website takes longer than 3 seconds to load, 40 percent of visitors will abandon the site, and 80 percent of those people will remember that site and will never return. Don?t let your load speed turn potential business leads away.

??????????? ??????????? Improve your dwell time ? When you provide content to your customers that is highly informative, it will increase the user dwell time on your website. When customers spend more time on your website, they are more likely to add things to the cart or to seek out your business in the future.

??????????? ??????????? Break up content ? most people, when faced with a wall of text or too many options, their brains say that this is too hard, and they will navigate away. Break up content with bullet points, outlines, header tags, or even pictures. Giving time for the users to process information between paragraphs will encourage them to read on.

??????????? ??????????? Focus on key phrases ? As stated above, BERT focuses on what comes before and after a keyword. Writing in a natural tone that focuses on key phrases will allow BERT to give your site a higher SEO score and will make your website rise in the search results.

Lolita Carrico
Lolita Carricohttp://readyforlaunch.co
Lolita Carrico is a digital marketing pioneer who has helped businesses of all sizes achieve success.

Subscribe

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

Latest stories

LEAVE A REPLY

Please enter your comment!
Please enter your name here